Jewelry-display stand



Jain. 25, 1927.

M. HORN JEWELRY DISPLAY STAND Filed Dec. 12 1924 I INVENTOR Max Horn 2 I I T. 2 VII/ll/l/l 7///////I W i Ur BY 7 Z I %)RNEYS Patented Jan. 25, 1927.

UNITED STATES.-

PATENT OFFICE.

MAX noun, or :enovrnmvcn, nnonn rsLann, ssrenoa no rnaynnsrroyn conronnrron, or rnovinnnon, Rnonn ISLAND, A CORPORATION or nrronn IsLAnD;

JEWELBY-DI$PLAY sm vn.

Application filed December 12, 1924. Serial No. 755,413.

The present invention relates to certain novel and useful improvements in display stands adapted for supporting and exhibiting small articles,'such'as pieces of jewelry or the like.

As is well known, it is the practice to support and display jewelry and other small articles in shop windows by mounting such articles upon small cards'of pasteboard or similar inaterialflnsome instances, the card is in the nature of a-mere'blank or sheet slotted or otherwise formed to provide a tongue from which to hang the ring or other" article offered for sale, the price being usually written upon this card. Such flat blank cards are frequently hung, by means of small clips or hooks, from a thin string or wire, or, in some cases, are merely supported in upright position by' resting the same against the edge of a shelf, ledge'or rod located within the display window. It has long been appreciated, particularly in the jewelry trade, that there are disadvantages incident to the use of these cardboard display pieces or stands. The cardboard material is very fragile, so that its use, in length of time, is exceedingly limited, as the frequent handling to which the card is subjected results init being so broken or torn as to render it unfit for further use.

In some instances tlese cardboard stands are provided with su porting legs at the rear thereof, also of cardboard, and indeed frequently stamped or cut from the same material as the body or display portion of the stand. 111 thiscase also, owing to the fragil nature of the material, the legs are liable to be torn or broken off from the main body of the stand or card, so that the stands must be discarded.

Another disadvantage incident to these cardboard stands is that, through constant handling, they become easily soiled, creased, broken, so as to be unsightly and, therefore, must be often replaced by new stands.

Furthermore, owing to the pliable, bendable nature of the material employed, they are subject to distortion in handling so that it is a difficult matter to present a neat, attractive, completely dressed window with these display cards, except in th case that the cards are new, or put in the window for the first time.

It is to obviate the above disadvantages,

incident to ordinary jewelry display cards or stands, and to provide a stand possessing manifest functioning and structural advantages that the present invention is designed. In the present instance it is my purpose to provide a display stand of rigid, durable, practically indestructible material which. is so constructed and arranged that a strong, substantial support for the jewelry is provided, while at the same time, small'articles, such as rings, pins, Watches, lavallieres, lockets, and the like may be firmly and securely supported, in such manner as to display the articles to the best advantage to enable the observer to examine and appreciate the form, quality, and other inherent attributes of the goods, and at the same time small cards or tickets bearing the price or other information concerning the article may be removably attached to the stand, in full view, or in such manner as not to interfere with the display of the article of jewelry.

My stand also embodies certain advantages from a sanitary point of view, in that, being made of metal, glass, or similar hard, rigid material, when soiled or dusty may be readily wiped, dusted or otherwise cleaned to preserve its brightness, freshness and attractiveness.

I also provide a display stand which is of such solid and substantial construction that a number of the stands may be firmly placed in a window, and although individually supported, will present a uniformalinement or dress,"there by increasing the attractiveness of the window display, while each stand may support one or more articles, as may be deemed desirable.

I further provide a stand which will embrace the desired features of simplicity, strength and compactness, and which may be manufactured and marketed in great quant'ities at a relatively low cost. I

With the above recited objects, and others of a similar nature and View, my invention 10o consists in the construction, combination and arrangement of parts set forth in and falling within the scope of the appended claims.

In the accompanying drawings:

Fig. l is a perspective view of my improved display stand showing the same supporting a tie pin.

Fig. 2 is a similar view and showing the manner of draping a lavalliere on the face of the stand and at the same time display the price card in connection therewith.

Fig. 3 is a longitudinal sectional view on the line 33 of Fig. 1 looking in the direction of the arrows.

Fig. 4 is an enlarged cross-sectional view taken on the line 44 of Fig. 3 and looking in the direction of the arrows.

Fig. 5 is a rear view of the stand showing the manner of retaining the lavalliere chain.

Fig. 6 is a view showing the manner of supporting a ring and price card upon the stand.

Referring now to the accompanying drawings in detail, A indicates the body of the stand which is in the nature of a blank or plate of hard, durable, smooth-surfaced material such as metal, glass, or the like. This plate, although in the present instance is shown in oblong form, may be of any contour, and is cut to provide legs 11 at its lower end and arms 2-2 at its upper end. The plate A has extended through it an opening or bore 3, through which projects a stud or shank 1 having at one end, the rear of the plate, a head 5, while the opposite end of the stud or shank which projects through the front of the plate is bifurcated as at 6 to receive the clamping arm 7 pivoting centrally as at 8 in the bifurcated end of the stud or shank. One end of this clamping arm is formed with a hook as at 9 while the opposite end forms a finger 10. Rearward of its bifurcated end the stud or shank is bored as at 11 for the reception of a tie pin or like article, as shown particularly in Figs. 1, 8 and 4.

The hook end 9 of the clamping arm may be used to hang or clamp a finger ring, watch ring, or the like, as shown, for example, in Fig. 6, the hook end of the arm being so formed that when in clamping position it may be used to hold the ring at right angles to the body plate A, or in a horizontal, projecting position, and will thereby display the ring to the best advantage. The clamping arm 7 is normally held in clamping position against the face of the body plate A by means of an expansion spring 12 coiled about the stud or shank at the rear of the plate, while the numeral 13 indicates a bored disk forming a washer or hearing at the back of the plate A. Connected with the stud or shank 4 between the outer end of the spring 12 and the head 5 is a supporting leg 13 formed of metal or other rigid, durable material. This leg in the present instance is in the shape of an elongated plate bar from the upper end of which extend lateral L-shaped arms 14, the arms and the main section of the leg being preferably cutfrom a single blank. The purpose of these arms is to provide a retaining means around which may be looped the chain of a lavalliere, a necklace, or other flexible article for the purpose of retaining the same against displacement. Forexample I have shown in Fig. 2 and 5 one manner of using the display stand for the exhibition of a lavalliere, the pendant of the lavalliere lying against the face of the body plate A while a portion of the chain is looped about and held by the arms 14 of the supporting leg, the chain passing over the top edge of the plate A, and being held from lateral displacement by the arms 2-2.

From the above description, taken in connection with the accompanying drawings, the construction and manner of using my display stand will be readily understood.

For example, when it is desired to hold a ring or the like in position it is only necessary for the operator to press the head 5 of the stud or shank inward toward the back of the plate A and this will push the clamping arm 7 away from the plate A, thereby enabling the ring to be slipped beneath the hook 9. Upon releasing the pressure on the head 5 the expansion spring will retract the clamping arm drawing it up against the plate A, thereby clamping the ring between the hook end of the arm and the plate. Likewise when it is desired to support a tie pin, such as shown in Fig. 1, the pin may be inserted through the bore 11 and when the spring draws the clamping arm to its normal clamping position the pin will be firmly supported as shown in Figs. 1 and 3. Obviously the clamping finger 10 of the clamping arm may be used to hold a price card as shown in Figs. 2 and 3, and likewise the stand may be used to hold or display more than one article at the same time, such as a tie pin and a ring.

WhileI have herein shown and described one preferred embodiment of my invention, I wish it to be understood that I do not limit myself to all the precise details of construction herein set forth by way of illustration, as modifications and variations may be made without departing from the spirit of the invention or exceeding the scope of the appended claims.

What I claim is:

1. A device of the class described, comprising a body member having an opening therethrough, a stud passing through the opening in the body member and movable relative to the latter, a clamping member pivotally carried on one end of the stud and adapted to bear in clamping position against the front of the body member, a support fastened to the stud at the rear of the body member, and a tension device for holding the clamp in clamping position.

2. A device of the class described, comprising a rigid plate-like body member having an opening therethrough, a stud passing through the opening and movable relative and adapted to clamp an article against the front face of the body member, and a tensioned spring coiled about the stud and normally holding the clamping member in clamping position, said stud having an opening therethrough for the reception of an article to be supported.

Signed at Providence in the county of Providence and State of Rhode Island this 8th day of December, A. D. 1924.

MAX HORN. 

